Proven Results.

Kilowatt Marketing's results-oriented approach has helped clients of all sizes, in a variety of industries, achieve their marketing goals.

Our clients include:
  • Intuit
  • Yahoo!
  • Kodak Easy Share
  • Cisco
  • Broadcom
  • Salesforce.com
  • Sybase
  • SanDisk
  • Mauna Lani Resort
  • U3
  • MerchantCircle
  • Pixion
  • Your Safety Place
  • Canary, Inc.
  • Everest Software
  • AdvantageYellow
  • Bigstep

The following case studies provide just a few examples of how we've helped our clients succeed:

Challenge:

Develop lead generation campaign to drive awareness & usage of QuickBooks compatible software among QuickBooks customers.

Solutions:
  • Launch a four-phased email campaign to move potential customers through the decision-making process.
  • Expand reach through strategic direct mail effort.
  • Incorporate testing elements to maximize efficiency and response.
  • Gather marketing insight to inform future campaign strategies.
Results:

Increased traffic to the QuickBooks Solutions Marketplace by 33% and drove a 40% increase in customer visits to QuickBooks compatible software sites.

Challenge:

Grow percentage of total room revenue from online bookings.

Solutions:
  • Drive online booking revenue at an efficient cost-per-reservation.
  • Utilize pay-for-performance media that carried minimum waste.
  • Implement partner marketing campaigns with key sites.
  • Test various online advertising opportunities.
Results:

Campaign exceeded average cost-per-revenue and total revenue goals for the year. Conversion rate associated with the campaign doubled due to ongoing optimization efforts.

Challenge:

Develop a cost-effective customer acquisition program targeted to small business owners. Grow the member base while reducing the cost to acquire a customer month over month.

Solutions:
  • Launch a marketing program based on direct response principles.
  • Test numerous marketing methods and messages to identify the most effective tactics, including print advertising, online advertising, direct email, affiliate marketing and partner marketing.
  • Conduct an ROI analysis to guide broader program rollout.
  • Continue to refine and evaluate programs on a monthly basis.
Results:

Grew member base from 35,000 to 200,000 in less than one year while reducing the cost to acquire a customer by 80%.

Challenge:

Re-launch web conferencing software company. Generate awareness for new company name without creating market confusion. Improve lead generation efforts.

Solutions:
  • Create two-phase transition program including new brand identity, targeted customer communications, public relations program, sales support materials and lead generation activities.
  • Incorporate new company logo into existing product name to improve brand recognition.
  • Redesign website and associated information architecture and provide
  • Develop a targeted, efficient lead generation program including direct mail campaigns, sponsorship of small industry conferences and print ads in vertical publications also served as efficient lead generation programs.
  • Implement tracking mechanisms for all marketing methods to measure the effectiveness of each activity.
Results:

Successfully re-launched company without receiving customer complaints or negative publicity. Increased number of incoming sales leads by 250%.